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Aseye Fiagbe

Ghana

Tell us a little bit about yourself.

I am a photographer, filmmaker, and creator of beautiful images. I cut my teeth in the dynamic environment of a marketing startup, taking on multiple creative roles including art director, set designer, and producer. Realizing my passion lay behind the lens, I swapped my desk for the camera.

What remains constant is my love of proportion, color, shape, and design—the universal building blocks that create emotion, engagement, and interest. My background in sociology deepened my appreciation for human narratives, informing how I approach each project with an artist’s eye and endless curiosity.

I believe the best creative work happens through collaboration. My work celebrates symmetry, color, and texture, with a particular mission to elevate African cuisine through high-quality visual representation. I thrive working alongside agencies and cookbook authors to create imagery that engages multiple senses—where viewers can almost taste the food, smell the products, and connect emotionally with the stories being told.

Outside of the studio, I’ll most likely be watching “Friends” for the umpteenth time or having drinks and kebabs with some of my favorite people at a drinking spot near you.

My older sister, Elom, is my greatest inspiration. Her relentless work ethic and determination have been my north star throughout my creative journey. Whenever I face moments of doubt or hesitation, I think of how she consistently transforms her visions into reality through sheer persistence and dedication. She embodies the principle that showing up every day, even when it’s difficult, is what truly leads to success. Her example doesn’t just motivate me temporarily—it has fundamentally shaped my approach to both my creative practice and business.

I think I have a strong eye for beautiful things, not just within my field but across various disciplines, which helps me bring fresh perspectives to my creative projects. My background in project management has also been a game-changer for me. As an entrepreneur, I wear many hats, and while creativity drives me, I’ve learned that you can’t have one without the other. The discipline and structure that project management provides have become essential tools in my process, allowing me to deliver work that is both visionary and well-executed.

I’m going to break the rules and give you two – I would focus on strengthening collaborative work ethics among creatives while simultaneously elevating client appreciation for creative work. Too often, collaborative projects suffer from inconsistent commitment levels, creating friction that undermines the collective vision. Simultaneously, there’s a persistent undervaluation of creative labor, with clients not fully recognizing the expertise, time, and unique perspective that quality creative work demands. Both changes would create a more sustainable ecosystem where creatives can thrive through meaningful partnerships while being properly compensated for their valuable contributions